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How AJ Picard launched a design-feedback service in 3 weeks
4 min read

How AJ Picard launched a design-feedback service in 3 weeks

How AJ Picard launched a design-feedback service in 3 weeks

Hey! What are you working on and what led you to building with no code? Have you got any previous experience of building sites/apps?

I decided to start Pastryy because when I was a designer just starting out I was constantly looking for feedback on my designs. I’ve been learning how to code for two years and I’m finally getting a hang of it but I still have a long way to go. I came across webflow early this year and what I’ve been building multiple websites with it, it allowed me to start my own studio so that I can design and develop those websites for my clients.

I’m excited to see what the no code movement has in store for us next year!

What platforms and tools have you used to build Pastryy? How long did it take to build?

I used Figma to design Pastryy that probably took 2 weeks to design. After I got some feedback and changed the logo it probably took another 2 weeks to finalize the designs. I then took those designs and started implementing them in Webflow which took about 2–3 weeks. I then had to integrate Memberstack which allowed me to have user accounts and collect payments. The initial installation took about 1 hour haha but then I started diving into all the things that Memberstack can do and I was able to add some cool features, this took about a week to wrap up. Learning Zapier is a pain and to be honest still is. After getting some more feedback on the website design it took another two weeks before I could launch.

All in all we’re talking about 1.5 months for me to launch Pastryy.

How have you gone about growing your user base? What has been most effective?

I’ve done everything. Literally any user that follows our instagram or likes a picture I dm them asking if they design or not. I’ve also paid multiple design accounts to post Pastryy, we’ve received a good amount of followers but not many new customers unfortunately. A lot of the issues have to do with us not having a lot of case studies showing how our feedback can help designers designs and our lack of team but we’re working on that. Patience is key. Also ran a couple of ads on Instagram that seem to be working pretty well, I also am constantly posting/interacting on reddit channels to.

Have you monetised it yet and if so, what is your revenue model?

Yes we have monetized, we have a subscription base model. Our individual plan is $10/mo and you will get unlimited design submissions along with some other perks. We have a team plan for $100/mo that allows you to add as many team members to your plan that you want, these team members would get Pastryy for free. Last but not least we recently added a school plan where a professor or school could provide Pastryy to their students for free at no cost. Memberstack has allowed us to integrate a revenue model like this and to be honest they made it super easy.

What has been the hardest part of building, growing or monetising Pastryy?

The hardest thing to do is by far getting people to trust us. We would offer a free trial but the issue is that Memberstack doesn’t collect credit card information, so after the free trial is over our members don’t come back. I even send weekly email updates and deals to the users that signed up to our free trial and never came back but we haven’t had any luck with actually converting them back to our service. Another issue I continue to face are the styling issues with Webflow, I just wish their designer was more accurate, when I preview my designs or preview them on a public site they’re never where they’re supposed to be.

Do you have any tips on building, growing or monetising a no code product/business?

Yea I would ask as many people as you can for feedback and to join as many communities as you can. Find some YouTube channels where you can continue to learn, that’s what I do. I set at least one day a week to learning all day so that I can integrate those new skills I learned to my website. Slowly but surely I will continue to add more and more features to Pastryy. Right now I’m taking part in #100DaysOfCode challenge where I hope to make Pastryy an app using SwiftUI using Meng To’s course if you haven’t checked him out yet he has a Webflow course which is PERFECT for beginners.

Where can we find out more about Pastryy connect with you?

Follow me and products page:

Personal Instagram: @AJPicard_
Personal Twitter: @Pic_ACardNeCard

Pastryy Instagram: @Pastryy_Design
Pastryy Twitter: @Pastryy_Design

You can also head over to our and sign up to our newsletter at the bottom of the page. If you follow our IG and Twitter account we will be constantly updating you through those channels. We have some big things coming and we’re really excited to bring them to our community. At the end of the day we’re about 3 weeks old and I’m proud of what I’ve been able to do so far. Thanks to Webflow and Memberstack, couldn’t have done this without them.

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