arrow-left arrow-right brightness-2 chevron-left chevron-right facebook-box facebook loader magnify menu-down rss-box star twitter-box twitter white-balance-sunny window-close
How Colleen M Brady built a customised Christmas letter service in under 1 month
2 min read

How Colleen M Brady built a customised Christmas letter service in under 1 month


Hey! What are you working on and what led you to building with no code? Have you got any previous experience of building sites/apps?

Around the holidays, I typically create something fun and festive.

This year, I rebuilt Kringlegram, a service for sending customized letters to friends, family, and loved ones from Santa Claus. All letters were post-marked from the North Pole. Several letter options were available, from informing recipients that Santa knows they’ve been good, to letters for sourpusses who are not yet in the holiday spirit, to a warning that they are on Santa’s naughty list.

In the past, I’ve built websites using WordPress. This was my second project utilizing Webflow. No code tools powered the back-end and ensured that the service could be scaled over time.

What platforms and tools have you used to build Kringlegram? How long did it take to build?

November’s NoCodeConference provided inspiration for what might be possible. After returning home from the conference, I worked on Kringlegram on and off until Cyber Monday. Along the way, I questioned whether it was good enough to release. Each time, I chose to keep adding to the site as I was learning so much. Continuing to enhance the site and iterate impacted the time available for creating interest in the site.

Other platforms and tools used:
- Typeform for collecting customizations
- Stripe for payment processing
- Glitch for receipt confirmations
- Zapier for gluing tools together and moving data around
- Google Sheets and Docs for creating letters
- Mailchimp for the newsletter

How have you gone about growing your user base? What has been most effective?

Word-of-mouth to friends and family has been my most effective strategy. There are social media accounts tied to the site, but they have not been utilized much.

Have you monetised it yet and if so, what is your revenue model?

The letters are available for purchase. Costs to create each letter are factored into the price charged for each letter.

What has been the hardest part of building, growing or monetising Kringlegram?

Building the site and product was fairly straightforward once I understood what was possible.

The hard part has been growing and monetizing Kringlegram. I prioritized building and neglected spending time building interest in the product. For non-seasonal products — — or products where there was more advanced planning — this might not be an issue. In my case, the short timeframe coupled with other commitments, was problematic. There were only a few days during the holiday season where orders could be accepted and still arrive in time before Christmas with a North Pole postmark.

This is an area I’ll need to work on for next year.

Do you have any tips on building, growing or monetising a no code product/business?

While I am proud of what I’ve built and accomplished with Kringlegram, in some ways it is a case study of what not to do. Don’t wait until the last minute. Don’t over build. Don’t neglect generating interest in what you’re building.

This project has expanded my skill set. I’ll be drawing on what I’ve learned in future endeavors.

Where can we find out more about Kringlegram connect with you?

The site’s website is:

On the homepage is a form for signing up updates, like when order taking will open next year.

Additional social media profiles include:

Join our Slack community and get access to exclusive content

Join now
Already a member? Sign in
You've successfully subscribed to NCF.
Success! Your account is fully activated, you now have access to all content.