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How Dale Wilkinson used Bubble to create a marketplace that does good
3 min read

How Dale Wilkinson used Bubble to create a marketplace that does good

How Dale Wilkinson used Bubble to create a marketplace that does good

Hey! What are you working on and what led you to building with no code? Have you got any previous experience of building sites/apps?

Hello! I’m building goodgigs, a marketplace where companies can hire creative freelancers, then support the freelancer’s work with nonprofits via tax-deductible donations. My mission is to help freelancers create meaningful careers, by providing gig opportunities and productivity tools that would allow them to use their skills for good while getting paid for it.

Being self-funded was the biggest motivation behind building with no-code. I couldn’t afford to hire an engineer. That, and I’ve always enjoyed trying to build things myself (with varying success). I’ve had limited experience building sites. I’ve built a few landing pages and basic sites either using WordPress or drag and drop page builders like Instapage, Wix or Squarespace. goodgigs by far has been my biggest undertaking.

What platforms and tools have you used to build goodgigs? How long did it take to build?

I’ve built goodgigs on Bubble, with plugin help from Stripe and Zapier, and ActiveCampaign for automated emails. It took around 3-4 weeks to get an MVP shipped. It was my first time building with Bubble, so there was a steep learning curve initially. Once you get the hang of it you can create whatever you want surprisingly fast. I was able to build any UX that I wanted to with Bubble. My one tip if you get stuck is to immediately check out Bubble’s forum for a solution. More often than not, someone else has run into the same issue and the Bubble community has already solved it. I wasted too much time than I care to admit trying to solve it myself.

How have you gone about growing your user base? What has been most effective?

Growth is a constant work in progress. Currently, I’m just focusing on organic traction. I’ve been tapping into my extensive network of freelancers, brands and nonprofits. This means personalized emails to each contact, one-on-one calls, in-person meetings, activities that don’t scale but are vital in helping me understand the needs of my customers. It’s grueling, humbling, but necessary to get the crucial feedback that I need. I’ve also been trying to engineer growth tactics within the product. For example, I just launched an invoice builder that freelancers can use to create and send invoices to their existing client base. It’s a handy tool for freelancers, it helps validate the donation model, and it gets the goodgigs brand to a wider audience.

Have you monetised it yet and if so, what is your revenue model?

I’m pre-revenue. My focus is on validating the donation model. The goal is to monetize via a commission model, taking a percentage of the freelancer’s fee on any for-profit gigs. However, we won’t take a commission on nonprofit gigs, the freelancer will be able to pocket that entire fee. I’m also exploring a subscription model for freelancers once I build more productivity tools that I can prove helps freelancers run their business more efficiently.

What has been the hardest part of building, growing or monetising goodgigs.

The hardest part has nothing to do with the physical build of goodgigs. It’s all to do with maintaining a positive mental state! Every day you’re constantly struggling to keep the imposter syndrome in check. Focus is also a challenge, you have to make sure you’re balancing the right amount of time to both building the product and growing your users. I highly suggest surrounding yourself with other founders who you can lean on for support. Friends sometimes just don’t cut it. You need folks who understand what you’re going through and who can be an informed sounding board.

Do you have any tips on building, growing or monetising a no code product/business?

If you have an idea, just start building. The no-code movement has made it easy for anyone to create products on their own. I also suggest heading over to Ben Tossell’s Ben is the OG when it comes to no-code. Makerpad is a great launchpad for anyone with an idea but is stuck on how to execute. It provides tutorials on how to build concepts using no-code products.

Share your idea liberally. Pitch your idea to anyone who will listen, no matter what stage you’re at with the build. You’ll be able to hone your pitch while receiving valuable feedback.

Where can we find out more about goodgigs and connect with you?

You can learn more about what we’re doing by visiting

If you need an invoice template and want to help raise funds for nonprofits:

You can connect with me on twitter:

Or if you want to chat further you can hit me up via email at

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