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How Alex Rodriguez built a marketplace for electricians using Bubble
4 min read

How Alex Rodriguez built a marketplace for electricians using Bubble

Electrician Path
How Alex Rodriguez built a marketplace for electricians using Bubble

Hey! What are you working on and what led you to building with no code? Have you got any previous experience of building sites/apps?

I'm working on Electrician Path. A marketplace for millennial and generation-z electricians to discover opportunities in the electrical industry. Providing a modern solution for employers to hire electrician talent.

My previous startup, WorkMand. Was a marketplace for real estate pros to connect with contractors for their renovations, rehab and repair projects for their properties. Through building this I noticed how large the labor shortage was and how it was effecting contractors with keeping up on their projects and reducing costs. It surprised me how little was out there to help contractors find construction talent.

I know a bit of , html, css and python. And when I say a little I mean I still can't build much besides a basic project. I'm a sales and product person at heart. I knew for my next startup I wanted to try and build some of it on my own to validate it and learn. No-code felt like it was meant for someone like me who wanted to build a tech product and get it validated quickly. Now I can talk with customers and iterate on the product as needed.

What platforms and tools have you used to build Electrician Path? How long did it take to build?

Electrician Path is built entirely with no-code. We use Webflow for our home (and marketing) pages. The product (backend) itself is built with bubble.

The first version to get some feedback was just a landing page (built with webflow) and a simple directory of electrician training programs/contractors (built with bubble) was done in about a weekend.

To get to what our current product is has taken between 3-4+ weeks. Built with the tools mentioned above. Which is a marketplace and career portal for aspiring and current electricians to browse electrical opportunities in their state. From trade schools, local unions to employers looking to hire.

How have you gone about growing your user base? What has been most effective?

Short term it's been mostly hustle (as with all startups). So we've been reaching out to electricians in our network, cold out reach on social and also asking for referrals. Long term we think our product and content on it will produce results for us. As people are able to view all electrical routes to take in their state and also apply with our profile. We also want to do some stuff on social that we are currently testing.

On the employer side, it's been hustle. Emails and sales. Long term we believe it'll be heavy on email marketing, B2B content and inside sales.

We also hope to partner with others working in the industry to get people into the skilled trades but this is something that will likely happen as a result of building a great product and business.

Of course we want a product people love so that word of mouth can be our biggest growth mechanism.

Have you monetised it yet and if so, what is your revenue model?

Yes. We are now starting to collect revenue. We make money through employers that want to source and hire electrician talent labor. They post a job to their page and applicants can apply to the roles.

Our revenue model is per-applicant. We focus on quality versus quantity. People on our site are [aspiring] electricians or current electricians. So we provide companies with a higher quality of applicants versus quantity they might receive with other job boards.

We also believe we can charge for branding (ie. advertising) through our platform for various electrician programs as they are seeking to hire and connect with the millennial and gen-z talent.

What has been the hardest part of building, growing or monetising Electrician Path?

We are still in the early days but as with any marketplace. You have the chicken and the egg problem.

We need to get enough electricians to make sure they are engaging and using the product (ie. browsing programs, applying to jobs). And on the flip side, getting employers to use their page to promote their business and post jobs to attract talent.

We think we have some strategies starting to work to build both sides but we've noticed the supply is our most important aspect right (electricians or aspiring electricians). So our focus has been on attracting them and providing single player value to them (esp if they are not in the market for a job at the moment).

Do you have any tips on building, growing or monetising a no code product/business?

If you're plan is to build a business, than no-code is more to help you get a product out there quickly and validate. No-code reduces a lot of the barriers and you can built a functioning mvp pretty quickly with a variety of apps.

As with any business you need to solve a problem and get paid for it. The best advice is to be very focused on what problem you are solving for your customers and focus on solving that and getting paid. There's a reason some business make so much more money versus others. They get paid for the value they solve with the customer's problem.

No-code is awesome because it reduces many barriers to building. And while it's not able to handle the most complex things, yet, it's only going to get better. With products that require a ton of logic, data, ai, etc.

Where can we find out more about Electrician Path connect with you?

If you are an electrician or [aspiring] electrician. Check us out and sign
If you are an employer looking to hire millennial and generation z talent. I'd love to get you set up.

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