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How Gabriel Schemoul built Ambassadr to help companies to boost their event ROI
3 min read

How Gabriel Schemoul built Ambassadr to help companies to boost their event ROI

How Gabriel Schemoul built Ambassadr to help companies to boost their event ROI

Hey! What are you working on and what led you to building with no code? Have you got any previous experience of building sites/apps?

I’m the co-founder of Ambassadr, a french startup. Our mission is to help companies to boost their ROI when exhibiting at trade shows and business events. For the past 2 years, we taught +250 companies how to prepare their trade show and how to perform at 200% on site during our workshops.

But now we need to scale. How? By digitalizing all of our expertise thanks to a platform in order to give access to our knowledge to all companies in the world. That’s why I used No Code. Initially, I was a full stack developer and webdesigner. During the past, I developed some web app and progressive web app. But this time I didn’t want to waste time coding a MVP. Then, a friend of mine talked to me about No Code (Webflow, Bubble, Glide, etc). What a gamechanger!

That’s when I decided to develop all of my platform only with No Code tools.

What platforms and tools have you used to build Ambassadr? How long did it take to build?

In the first place, I took the time to discover all of the tools available on the market. I searched on Product Hunt, I joined several french and international No Code Slack (Contournement and No Code Founders) and I watched a lot of videos on YouTube.

It was hard to choose, but then I said to myself “Stop wasting your time, you need to pick one or two and start no coding. You’ll decide later if you need to change tools or not”. I decided to use Webflow for the landing pages (and for our future blog thanks to the CMS plan), Glide and Google Sheets for the PWA and the Database (for the moment at least) and Typeform + Airtable + Zapier for the customer relationship.

It took me 4 days for the website, and 2 weeks for the app (dev + feedback).

How have you gone about growing your user base? What has been most effective?

We are currently on the beta phase, so we don’t need to grow our user base yet. As I already have 250 previous companies that I’ve already worked with, I just needed to contact them all and to ask them if they wanted to be our betatesters.

When our beta test phase will be over, I already know how I will grow my user base : I’m already in touch with several trade shows and events founders. They plan to propose our product to all of their exhibitors.

And of course, a lot of marketing and acquisition strategy on LinkedIn and thanks to our blog/content.

Have you monetised it yet and if so, what is your revenue model?

I haven’t monetized it yet because, as we are on our test phase, we specially want to have as much feedback as possible. But of course we’ve already thought about how we plan to monetize it (or at least our first guess of monetization).

As companies will use our product for each trade show and for a defined number of employees, the pricing will depend on these two parameters. For example X$ for one event + Y$ * number_of_employees.

But that’s not our priority now :)

What has been the hardest part of building, growing or monetising Ambassadr?

The hardest part for now was the content creation. As our initial product is face-to-face workshops, it was really hard to transform it into a digital product that has the same quality.

The second hardest part that will come in the future will be the wiki part :
one of our main strengths is our community of companies. Each one of them has its own experience and knowledge of trade shows and exhibitions that they can share to each other. The idea here is to develop a shared place, like a wiki, where the can all share it and succeed together.

Do you have any tips on building, growing or monetising a no code product/business?

If I can give one big tip, it’s to PRACTICE. Practicing is the key if you want to be a master of No Code. And try as many tools as you can, even for just a little project, so you can have a global view of what exists and what you can use whenever you need to create something.

One of the things I’ve made to master these tools is to create things for your own life. For example, I have a roommate and I’ve created a tool with Glide to manage our life together (taxes, groceries, todos, and so on). It was pretty simple but thanks to that, I mastered Glide.

Where can we find out more about Ambassadr and connect with you?

Our website : (we’re on beta)
My Twitter :
And my LinkedIn :

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